1. ‣ Metro Goldwyn Mayer (MGM) - Home Entertainment– Los Angeles, California 2004
   

2. - Worked directly for the CIO and Head of Sales/Trade Marketing to design a “Customer Profitability" Analysis solution
   

3. - Detailed analysis of Sales and Marketing business processes and systems (Siebel); recommended improvements and plan

1.   Ernst & Young LLP (eventually CGE&Y) – Leading $8 Billion Global Management & I.T. Consultancy
                                                                     

1. ‣ Global Business Program Director (’98-’99) – Global I/T and Customer Strategy
   

2. - Responsibility for the design and execution of Sales, Marketing, and Customer Service business process and technology across Kellogg’s global business ( Americas, Europe, Latin America, Asia/Pacific) to support channel customer strategies
   

1. ‣ Manager, Business Process & Technology (’96-’98) – Customer Strategy Development Department
   

2. - Liaison between the Business (Sales, Marketing, Finance, Ops) and I.T. departments for all mission-critical projects
   

3. - Project leader of global data-warehouse & decision support / reporting capability – defined business and technical requirements
   

4. - Project lead for a Trade Promo and Fund Management system (Siebel) deployed to the entire North American sales org
   
   

5. ‣ Account Manager (’94-’96) – North American Sales Department
   

6. - “Hands-on” sales and account management experience- category management, promotion planning, and retail marketing
   

1. Roles and Responsibilities:
   

2. ‣ Founder/President–
   Overall responsibility for client relationships, solution offerings, sales/revenue, project delivery, and staffing
   

3. ‣ Executive Consultant –
   Work directly for CXX level executives of Fortune 500 companies to provide strategy, process, and I.T. advisory services on mission-critical initiatives across Finance, Operations, Customer Service, Sales, and Marketing

1. ‣ Sony Pictures Home Entertainment - Culver City (L.A.), California  March 2008 – June 2008
   

2. - Trade Promotion Management (TPM) –  Supported the CIO and CFO by introducing industry leading best practices and business strategies for improving their TPM program across Sony Video’s sales, finance, marketing, and operation teams

1. ‣ Twentieth Century Fox – Home & Filmed Entertainment – Beverly Hills, California  April 2004 - February 2010
   

2. - Supported CXX executives - Led strategy, design, and project management of mission-critical solutions;
   

3. - Wal-Mart Category Mgmt - Worked directly with Wal-Mart executive buying team to design a strategy and solution for managing/growing the entire mulit-billion dollar Video Category across Wal-Mart’s vendors (Fox, Sony, Warner, Disney, etc)
   

4. - Finance – Financial Forecasting, Credit, Collections, A/R, and Deduction Management solution deployment
   

5. - Outsourcing – Led an RFP process to outsource Fox’s Trade marketing, claims, credit, and deduction operations to a 3rd party
   

6. - Category Management –  Reporting, Assortment Optimization, Forecasting and Replenishment
   

7. - International Trade Promotion and Fund Management -  Global design - Europe, Australia, and US (Siebel CG)
   

8. - Digital Transformation – Strategy consulting on cross-channel reporting, emerging distribution models, enterprise strategies

1. ‣ Wyeth Consumer Healthcare–Madison, New Jersey 2004-200
   

2. - Worked directly with the Sales & Marketing SVP and direct reports to develop a “cross-functional customer business team” organizational model to better support retail customers and channels

1. ‣ (CG) CRM Global Solution Director / Practice Leader (’03-’04) – Channel Customer Profitability Solution
   

2. - Thought leader for a new firm strategy and solution that was selected as one of four top global solutions within the entire firm
   

3. - Under the support of the Firm’s executive leadership team (CEO), responsible for developing the go-to-market business plan for a new practice (market penetration, sales strategy, resource hiring/training, marketing/PR, client offering, external partnerships)
   

4. - Sales and budget responsibility - grew solution into a multi-million dollar year-over-year business
   

1. ‣ (E&Y) Senior Manager (’01-’02) - Leader of the CRM (Sales & Marketing) Consumer Products consulting practice
   

2. - Responsible for go-to-market strategy, practice revenue, business development, delivery, hiring/training, vendor partners
   

3. - Expertise in multiple industries, including; consumer products, manufacturing, high-tech, pharma, media & entertainment
   

4. - Multiple national/international assignments within Sales, Mktg, Finance, Operations, CS functions – Siebel, Oracle, SAP
   

5. - London, England: Strategy formulation for a Joint Venture between Ernst & Young and a $30+ Billion client
   
   

6. ‣ (E&Y) Manager (’99-’00) – Manager of project teams on a variety of business improvement and technology projects
   
   

7. ‣ Sample of Client Projects
   Assisted leading global corporations in business strategy, process improvement, and technology integration:
   

8. -  Disney (CRM Strategy, Siebel), MGM Home Entertainment (CRM), Wyeth Consumer Health (CRM-Strategy), Hewlett Packard (CRM), British American Tobacco (Siebel), Abbott Lab (Siebel), Armstrong (CRM Strategy), Mattel (Finance), Reckitt Benckiser (Siebel), Kimberly Clark (Strategy) , Coca Cola (Strategy), Johnson & Johnson (e-Commerce), Fleming (SFA), ABN AMRO
   

Chicago, IL, March 1999 – March 2004 (www.capgemini.com)

Global leader in management consulting, I.T., and outsourcing services

1.   Kellogg Company – Leading $12 Billion Global Consumer Packaged Food Manufacturer

Battle Creek MI., January 1994 – March 1999  (www.kelloggcompany.com)

Global market leader of cereals, snacks, and frozen breakfast

1. M.A.S. Associates, inc. – Independently Owned/Operated I.T. and Business Consulting Firm
   
   Los Angeles, CA and Chicago, IL.  April 2004 – Current   (www.MASTechConsulting.com)

1. Key Clients and Projects:

1. ‣ The Scotts Miracle-Gro Company – Columbus, Ohio   August 2010 – Current
   

2. -  Working directly with the President, CIO, and Senior Staff on a 4-year transformational strategic roadmap for evolving the full enterprise toward fact-based analytically driven decision-making
   

3. -  Defining strategy, organization, technology, and process improvements for full “front-office” (Sales, Mktg, Service) capabilities
   

1. ‣ Leading Global Management & IT Consulting Firm – Los Angeles, California   March 2010 – August 2010
   

2. -  Brought in as an external Industry SME (Subject Matter Expert) to consult directly for the BPO Executive Board (CEO)
   

3. -  Researched and defined a go-to-market strategy and business plan around a new ITO/BPO service offering projected to deliver $75m+ of firm revenue per annum within 3 years.  Defined commercials and projected contribution margins/economics
   

4. - Concurrently, credited with securing a major Consumer Products industry client win in a highly competitive RFP process/bid